art of styling

master every strand with the best selling styling collection

art of styling

master every strand with the best selling styling collection

exclusive offer

complimentary bag and sample trio with $85+ orders
code TRAVEL25

exclusive offer

16x smoother* | 3x shinier** | 96% more moisturized
with instant and long-lasting frizz control***

*when used as system of ashita supreme shampoo, mask, serum vs. non-conditioning shampoo **when using ashita supreme shampoo vs. unwashed hair ***when using ashita supreme hair serum vs. non-conditioning shampoo

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ultra smoothing hair serum

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new ashita supreme

ultra smoothing shampoo

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new ashita supreme

ultra smoothing conditioner

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new ashita supreme

ultra smoothing hair mask

shop bestsellers

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essence absolute

hair oil to protect, nourish & add shine

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izumi tonic

strengthening rice water treatment

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ultimate reset

extreme repair hair mask

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ultimate reset

extreme repair shampoo

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urban moisture

hydrating shampoo

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color lusture

color protecting sulfate-free shampoo

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urban moisture

ultimate repair conditioner

find your haircare routine

discover the most luxurious unique hair care routine 

exclusive offer

urban moisture

purifies, hydrates & protects dry hair

ultimate rest

extreme repair shampoo

color lustre

for color-treated hair

izumi tonic

for fragile hair

moruto volume

for fine hair

ashita supreme

for dull & frizz prone hair

ultimate rest

for color & chemical damage

silk bloom

for styling & heat damage

yubi blonde

for blonde or lighted hair

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moya hold

long-lasting stronghold hair spray

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awa volume

volumizing hair mousse 

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ishi sculpt

defines & texturizes hairstyles

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netsu design

heat-protective hair styling cream

the art of styling

formulated for blending and layering

shu uemera art of hair

japanese storytelling & craftsmanship meets professional technique, precious natural ingredients & modern science for the most beautiful luxurious hair