bag & sample trio with $85+. code
Japanese storytelling & craftmanship meets professional technique, precious natural ingredients & modern science for the most beautiful luxurious hair
unlock japan’s secret to supreme hair health
16x smoother* | 3x shinier** | 96% more moisturized with instant and long-lasting frizz control***
key ingredient: ashitaba
*when used as system of ashita supreme shampoo, mask, serum vs. non-conditioning shampoo **when using ashita supreme shampoo vs. unwashed hair ***when using ashita supreme hair serum vs. non-conditioning shampoo
color & chemical damage, over-processed hair
deep repair haircare system infused with japanese-sourced rice extract for strengthened, soft hair & protection against future breakage.
key ingredient: japanese-sourced rice extract
protect hair color for up to 6 weeks*
infused with antioxidant-rich properties of sake kasu and niacinamide for long-lasting color and shine.
*when washing hair 2x per week using the complete color lustre system of shampoo, conditioner or mask, and spray
key ingredient: sake kasu and niacinamide
infused with red camellia oil to nourish, add shine, and protection to hair.
key ingredient: red camellia oil
hydrating haircare system infused with japan-sourced moringa oil & red algae to purify, hydrate & protect dry hair.
key ingredient: moringa oil
strengthening haircare system infused with japanese rice water for 30X stronger & thicker hair*
*system of shampoo, treatment & serum vs. non-conditioning shampoo
key ingredient: rice water
discover the most luxurious unique hair care routine
styling & heat damage
repairing haircare system infused with vitamin e, ceramides and nourishing argan oil for stronger hair providing less breakage, softer & shinier hair with a silky finish.
key ingredient: argan oil
our professional collection of luxury hair styling products, purposely formulated for blending and layering to achieve any hairstyle whether you are looking for volume and body, hold and control, or a sleek and supple blowout.
a nourishing and anti-brass neutralization range for all types of blonde hair looking to neutralize unwanted yellow tones for long-lasting cool results, intense nourishment & a radiant glow.
key ingredient: white peony flower
volumizing haircare system infused with japanese depsea water for long-lasting hair volume, bounce & shine.
key ingredient: depsea water
japanese storytelling & craftsmanship meets professional technique, precious natural ingredients & modern science for the most beautiful luxurious hair